About Us

Southwest Little Rock Business Alliance (SWLRBA) is a non-profit Organization created to enhance the community and improve the image of southwest Little Rock within the 72209 and bordering area codes.  The SWLRBA represents the collaborative efforts of businesses located within or having business interests within the southwest Little Rock area of which are committed to improving the quality of life within this community.  The SWLRBA purpose, which will be exercised in the public interest, is to cultivate a community that offers an appealing location to live, work, play and invest.  Additionally, the SWLRBA strives:


  • To foster partnerships with other organizations working to improve southwest Little Rock;

  • To develop and maintain relationships with southwest Little Rock community members and help connect them with resources;

  • To develop, brand and market the attributes of southwest Little Rock;

  • To adopt and implement initiatives to support improvements within southwest Little Rock; and

  • To recruit additional southwest Little Rock businesses to support the purpose and join the SWLRBA